Spread your Brand’s Wings with these Interactive Webinars
Interactive webinars are among the best engaging events in this digital era. There are so many engaging ways to engage your audience, have fun, and convey your brand message to the target audience. We will discuss some of the most prominent methods, having the answer to “How would you design a interactive webinar”?
Key Benefits of Interactive Webinar
Engaging and interactive webinars are quite famous and come with so many benefits. Firstly, it directs the audience’s focus and attention. With the right approach, intent, and correct form of a webinar, the audience will be intact till the end. Most importantly, because of their virtual nature, the audience saves their precious time, energy, and cost to travel from their location to the event’s location.
How to Make Interactive Webinars?
1. Start with a Question
One of the finest and smoothest techniques to make your webinars more interactive is by asking your guests questions. Use your presentation as a starting point where the audience can ask anything that jumps out at them.
Spark the conversation by asking your guests first what they look forward to learning; this will spice the discussion and make them comfortable and inclusive to speak up.
2. Use Voting / Polls
If you prefer to ask questions in a way that doesn’t disrupt your presentation, polls are a great option. They’re a great way to ask questions in a more structured way and still allow you to gain insights into what kind of content your audience wants to learn about.
There are many different kinds of polls that you can use – ones before your event, during your event, and even after your webinar event.
3. Use Quizzes to Test Your Participants’ Knowledge
Enhance webinars with short quizzes to assess audience expertise and guide topic breakdown. After the event, use quizzes to measure guest retention. Add a fun element by announcing a contest with a prize for the winner, appealing to the competitive nature of your audience.
4. Start a Discussion
Hosting a webinar should be a two-way communication, not just you speaking at your audience; ask questions to engage in conversation to make it enjoyable for everyone there. Getting a discussion started with your guests sets the engagement high for your event.
Discussions based on current trending topics can be a learning source for you as well.
5. Interactive Webinar Formats
There are a few types of webinar formats that you can choose from for your event. They include:
- Interview – In this format, you engage in a conversation with a respected guest speaker, delving into your chosen topic. Webinar guest speakers are usually industry experts sharing their valuable experiences.
- Ask Me Anything (AMA) – AMA webinars feature unscripted discussions where the audience poses questions to the host or guest speaker regarding a specific topic or product.
- Panel Discussion – A panel discussion involves a group of experts or company members sitting on stage, responding to questions from a moderator or the audience.
- Case Studies – Situation and problem-based case studies can be fruitful. An expert guest talking about that case study can enrich the audience’s experience. Brands can also invite some loyal and inspirational past customers who can share their impressive stories of their first interaction with a particular product or service.
Add another fun and creative part to your webinar by distributing any kind of puzzle to your audience. You can make a puzzle about any subject related to your industry or product and have guests win a prize if they solve the puzzle.
7. Conduct a Survey
What better way to get feedback from your audience than with a customer survey? After your event, you can ask what attendee’s favorite parts were along with any unfavorable parts to use as a tool for future events.
The shorter your survey, the better; having a survey with too many questions will have attendees less than thrilled to fill it out. Keep it 3-10 questions max and keep it on the subject of your webinar industry or the webinar experience itself.
Make your webinar fun with a few games! Platforms like Hubilo allow webinar hosts to add elements like contests and fun quiz games for attendees to participate in.
9. Challenge Your Audience
Engage your audience by issuing challenges. Instead of passive viewing, assign “homework” between webinar sessions. This allows participants to apply the learned information to their work. Upon their return, conduct a critique session for enhanced learning from your speaker.
10. Do a Critique
Critique adds interactivity to webinars. Invite audience submissions like designs, novel drafts, or music for feedback from your guest speaker. This allows attendees to showcase their work and learn from the guest host’s feedback.
11. Post-Webinars Conversation
Encourage audience participation by collecting questions during your presentation and dedicating 15 minutes post-presentation to live Q&A. Enable real-time interaction through messaging or a custom social media hashtag for audience feedback and thoughts.